{"id":6754,"date":"2024-05-20T00:00:00","date_gmt":"2024-05-20T00:00:00","guid":{"rendered":"https:\/\/blog.roncato.com\/valigeria-roncato-on-tv\/"},"modified":"1899-12-31T00:00:00","modified_gmt":"1899-12-31T00:00:00","slug":"valigeria-roncato-on-tv","status":"publish","type":"post","link":"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/","title":{"rendered":"Valigeria Roncato on TV!"},"content":{"rendered":"<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Valigeria Roncato returns on air, on TV for the company&#8217;s 50th anniversary.<\/span><\/span> <\/span><\/div>\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u201c50 years are more than a milestone, they are the main stage of an extraordinary journey that could only be celebrated with the return of Valigeria Roncato to TV\u201d states Cristiano Roncato on the eve of the company&#8217;s important return to communication.<\/span><\/span> <\/span><\/div>\n<div dir=\"ltr\"><\/div>\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">The protagonists and companions of this adventure are Different, Communication Company part of UNA \u2013 United Communication Companies, and Valigeria Roncato, an Italian company which, for 50 years, has stood out in the market for the production of designer trolleys, suitcases and travel accessories and<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">quality.<\/span><\/span> <\/span><\/div>\n<div dir=\"ltr\"><\/div>\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">This time the destination is the TV commercial, curated by Different with cdp Trees-home, to relaunch the brand with the strategic creative positioning &#8220;The world you carry inside&#8221;.<\/span><\/span> <\/span><\/div>\n<div dir=\"ltr\"><\/div>\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">A brand message that wants to tell the emotional experience of each trip.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">The central element of the campaign is precisely the metaphor of the RV Roncato suitcase which opens like a book and is ready to collect the stories of every traveller, whatever the destination.<\/span><\/span> <\/span><\/div>\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Stories that will be told on TV starting from Sunday, the 26th May, with a schedule that will see the commercial broadcast on the major national broadcasters.<\/span><\/span> <\/span><\/div>\n<div dir=\"ltr\"><\/div>\n<div class=\"lRu31\" dir=\"ltr\">\n<p><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u201cIt is a great satisfaction for us to have supported Valigeria Roncato in its return to TV, a further step in a collaboration that sees us alongside the company in a compelling and exciting journey\u201d comments Andrea Cimenti, CEO of Different.<\/span><\/span><\/span><\/p>\n<div class=\"OvtS8d\"><\/div>\n<div id=\"ow1404\"><\/div>\n<\/div>\n<div class=\"UdTY9 WdefRb\" aria-hidden=\"true\" data-location=\"2\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Valigeria Roncato returns on air, on TV for the company&#8217;s 50th anniversary. \u201c50 years are more than a milestone, they are the main stage of an extraordinary journey that could only be celebrated with the return of Valigeria Roncato to TV\u201d states Cristiano Roncato on the eve of the company&#8217;s important return to communication. The protagonists and companions of this [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[428],"tags":[],"class_list":["post-6754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Valigeria Roncato on TV! - Blog Roncato<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"francesca revelant\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/\"},\"author\":{\"name\":\"francesca revelant\",\"@id\":\"https:\/\/blog.roncato.com\/en\/#\/schema\/person\/b27973ecced46bc9c64fc954806520b5\"},\"headline\":\"Valigeria Roncato on TV!\",\"datePublished\":\"2024-05-20T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/\"},\"wordCount\":245,\"publisher\":{\"@id\":\"https:\/\/blog.roncato.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.roncato.com\/wp-content\/uploads\/2024\/05\/spot_cattura_09.jpg\",\"articleSection\":[\"NEWS\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/\",\"url\":\"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/\",\"name\":\"Valigeria Roncato on TV! - Blog Roncato\",\"isPartOf\":{\"@id\":\"https:\/\/blog.roncato.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.roncato.com\/wp-content\/uploads\/2024\/05\/spot_cattura_09.jpg\",\"datePublished\":\"2024-05-20T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/#primaryimage\",\"url\":\"https:\/\/blog.roncato.com\/wp-content\/uploads\/2024\/05\/spot_cattura_09.jpg\",\"contentUrl\":\"https:\/\/blog.roncato.com\/wp-content\/uploads\/2024\/05\/spot_cattura_09.jpg\",\"width\":1676,\"height\":931},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.roncato.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Valigeria Roncato on TV!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.roncato.com\/en\/#website\",\"url\":\"https:\/\/blog.roncato.com\/en\/\",\"name\":\"Blog Roncato\",\"description\":\"Scopri le collezioni e le novit\u00e0 che circondano il mondo di Valigeria Roncato.\",\"publisher\":{\"@id\":\"https:\/\/blog.roncato.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.roncato.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.roncato.com\/en\/#organization\",\"name\":\"Valigeria Roncato S.p.A.\",\"url\":\"https:\/\/blog.roncato.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.roncato.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.roncato.com\/wp-content\/uploads\/2017\/02\/cropped-cropped-cropped-RVlogo.png\",\"contentUrl\":\"https:\/\/blog.roncato.com\/wp-content\/uploads\/2017\/02\/cropped-cropped-cropped-RVlogo.png\",\"width\":544,\"height\":109,\"caption\":\"Valigeria Roncato S.p.A.\"},\"image\":{\"@id\":\"https:\/\/blog.roncato.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/pages\/Valigeria-Roncato\/203151203030624?fref=ts\",\"https:\/\/www.instagram.com\/roncato_official\/\",\"https:\/\/www.linkedin.com\/company\/valigeria-roncato\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.roncato.com\/en\/#\/schema\/person\/b27973ecced46bc9c64fc954806520b5\",\"name\":\"francesca revelant\",\"url\":\"https:\/\/blog.roncato.com\/en\/author\/francesca\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Valigeria Roncato on TV! - Blog Roncato","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/","twitter_misc":{"Written by":"francesca revelant"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/#article","isPartOf":{"@id":"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/"},"author":{"name":"francesca revelant","@id":"https:\/\/blog.roncato.com\/en\/#\/schema\/person\/b27973ecced46bc9c64fc954806520b5"},"headline":"Valigeria Roncato on TV!","datePublished":"2024-05-20T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/"},"wordCount":245,"publisher":{"@id":"https:\/\/blog.roncato.com\/en\/#organization"},"image":{"@id":"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.roncato.com\/wp-content\/uploads\/2024\/05\/spot_cattura_09.jpg","articleSection":["NEWS"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/","url":"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/","name":"Valigeria Roncato on TV! - Blog Roncato","isPartOf":{"@id":"https:\/\/blog.roncato.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/#primaryimage"},"image":{"@id":"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.roncato.com\/wp-content\/uploads\/2024\/05\/spot_cattura_09.jpg","datePublished":"2024-05-20T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/#primaryimage","url":"https:\/\/blog.roncato.com\/wp-content\/uploads\/2024\/05\/spot_cattura_09.jpg","contentUrl":"https:\/\/blog.roncato.com\/wp-content\/uploads\/2024\/05\/spot_cattura_09.jpg","width":1676,"height":931},{"@type":"BreadcrumbList","@id":"https:\/\/blog.roncato.com\/en\/valigeria-roncato-on-tv\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.roncato.com\/en\/"},{"@type":"ListItem","position":2,"name":"Valigeria Roncato on TV!"}]},{"@type":"WebSite","@id":"https:\/\/blog.roncato.com\/en\/#website","url":"https:\/\/blog.roncato.com\/en\/","name":"Blog Roncato","description":"Scopri le collezioni e le novit\u00e0 che circondano il mondo di Valigeria Roncato.","publisher":{"@id":"https:\/\/blog.roncato.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.roncato.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.roncato.com\/en\/#organization","name":"Valigeria Roncato S.p.A.","url":"https:\/\/blog.roncato.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.roncato.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/blog.roncato.com\/wp-content\/uploads\/2017\/02\/cropped-cropped-cropped-RVlogo.png","contentUrl":"https:\/\/blog.roncato.com\/wp-content\/uploads\/2017\/02\/cropped-cropped-cropped-RVlogo.png","width":544,"height":109,"caption":"Valigeria Roncato S.p.A."},"image":{"@id":"https:\/\/blog.roncato.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/Valigeria-Roncato\/203151203030624?fref=ts","https:\/\/www.instagram.com\/roncato_official\/","https:\/\/www.linkedin.com\/company\/valigeria-roncato"]},{"@type":"Person","@id":"https:\/\/blog.roncato.com\/en\/#\/schema\/person\/b27973ecced46bc9c64fc954806520b5","name":"francesca revelant","url":"https:\/\/blog.roncato.com\/en\/author\/francesca\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.roncato.com\/en\/wp-json\/wp\/v2\/posts\/6754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.roncato.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.roncato.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.roncato.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.roncato.com\/en\/wp-json\/wp\/v2\/comments?post=6754"}],"version-history":[{"count":0,"href":"https:\/\/blog.roncato.com\/en\/wp-json\/wp\/v2\/posts\/6754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.roncato.com\/en\/wp-json\/wp\/v2\/media\/6187"}],"wp:attachment":[{"href":"https:\/\/blog.roncato.com\/en\/wp-json\/wp\/v2\/media?parent=6754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.roncato.com\/en\/wp-json\/wp\/v2\/categories?post=6754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.roncato.com\/en\/wp-json\/wp\/v2\/tags?post=6754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}