For two weeks, the Fresh luggage collection will take center stage in a major out-of-home advertising campaign in the vibrant heart of Milan, capturing the attention of thousands of residents, professionals, and travelers passing through the city every day. The campaign will be showcased on The Corner, one of Milan’s most iconic and prestigious advertising installations, located at Garibaldi Station, one of the city’s key transportation hubs.
This high-impact presence will highlight the contemporary spirit of the Fresh collection while significantly enhancing its visibility in a strategic, dynamic, and high-traffic urban setting. The campaign will further strengthen the collection’s positioning as the ideal travel companion for those who embrace every journey with style, practicality, and personality.
