THE WORKSHOP
On Monday, July 3rd the workshop Move Your Dream by Roncato will be launched: this is a multidisciplinary initiative that combines business, design and strategy, and is a collaboration between Valigeria Roncato Spa, the strategic innovation expert professor Carlo Bagnoli, the designer and researcher Maddalena Mometti, the sociologist Gian Paolo Lazzer and Sabrina Arcaro, an active researcher in the field of business strategy. From July 3rd to 7th, nine young creatives selected on the basis of their resume and portfolio will meet for a five-day intensive design session headed by designer Magdalene Maleki, on the island of San Servolo, Venice, housed at the facilities of Venice International University. Participants will have the opportunity to work on designing the suitcase of the future and renewing communication in the luggage sector, exploring the experience of an Unconventional Design Workshop — a design laboratory where the mixing of different disciplines is the guiding principle. During the lessons, a number of insights arising from the analysis of the strategy and corporate identity will be provided, starting from the opportunities offered by the new technologies applicable in Roncato and the consumer analysis carried out through ethnographic techniques. The whole workshop will be followed by Valigeria Roncato, which will develop a storytelling of the event through their social networks.
TEACHERS
Carlo Bagnoli
Associate Professor of Strategic Innovation at Università Ca’ Foscari Venezia, he is the representative of the Dean for Strategic Innovation through Fondazione Ca’ Foscari, the President of a spin off of the Department of Management that supports local businesses in developing strategic innovation projects, as well as the Director and Scientific Coordinator of the interdisciplinary Master in Digital & Design Strategy Innovation. He was the Scientific Director of the University project VESIC (Venice Strategic Innovation Centre) and the strategic regional project Innovarea.
Maddalena Mometti
Designer, researcher and Venetian cultural journalist. She graduated in Industrial Design at the Iuav University in Venice, and subsequently began her collaboration with Iuav, for the construction of product design laboratories and as a researcher. She has a PhD in Sciences of Design, achieved with a study entitled Smart Things for Smart Grids on the relationship between intelligent power networks and designing interactive products. Her current work focuses on high tech fashion and sports design. She also works as a specialist in the field of design at a spin off of the Department of Management at the Università Ca’ Foscari Venezia.
Gian Paolo Lazzer
PhD in Sociology and Social Research at the University of Verona. He is currently a research fellow at the Department of Management at the Università Ca’ Foscari Venezia. His main research interests concern consumption, innovation processes, and correlations between the characteristics of a community and the monetary system it adopts. He collaborates as a specialist in the field of Sociology from at a spin off of the Department of Management at the Università Ca’ Foscari Venezia.
Sabrina Arcaro
Adjunct Professor of Strategy and Business Planning at the Università Ca’ Foscari Venezia, she was a research fellow at Fondazione Università Ca’ Foscari within the regional strategic project “Innovarea – Il modello di sviluppo imprenditoriale Veneto Venti Venti” (L.R. 9/2007) that dealt with the analysis of business models of high performing enterprises for the observatory on the transformation of entrepreneurial fabric. She currently deals with strategic innovation projects with local businesses such as active researcher at a spin off of the Department of Management at the Università Ca’ Foscari Venezia.
PARTICIPANTS
The participants are young graphic and product designers, students or recent graduates at the Iuav University of Venice: Angela Aulett, Monica Bacelin, Alessandro Cavallaro, Elvio Lomele, Margherita Marzaduri, Chiara Letizia Perito, Luca Piccin, Maria Rosaria Sorbo, Arianna Tonello.
THE LOCATION
The workshop will take place on the island of San Servolo, in the heart of the Venice lagoon. A residence surrounded by a park, terraces with stunning views and historical environments of high-quality architecture will welcome participants in the historical framework that was once Venice’s insane asylum. Genius, madness and residence crown the sense of isolation.
