A journey always has a beginning and there may be many ways that lead to the destination. One of the roads towards the rebirth of tourism in the Bel Paese starts from Veneto, our headquarter, and arrives in Tuscany, in the heart of Maremma, a land rich in unique atmospheres, colors and landscapes. This is also how our 2021 campaign was born, a celebration of the beauty of travel and of Italianness, a discovery of places that make our country a tourist destination of excellence. For those who, like us, have made Made in Italy their distinctive trait since the beginning, promoting and supporting domestic tourism in this particular moment has become a real mission.
The shots were set in particular places in the Maremma, with which Roncato has created a real synergy. The trip touched the Argentario Golf Resort & Spa, a 5-star location with a high design rate, characterized by an exclusive wellness center, in addition to the 18-hole golf course “PGA National Golf Course Italy”. Another important stop on the route was the Capalbio Glamping, immersed in the green of the Mediterranean area, facing the sea and adjacent to the WWF Oasis of Lake Burano. A passage in the rural hinterland could not be missing and touched the suggestive Cantina Petra Wine, designed by the architect Mario Botta: an estate that extends over a territory of 300 hectares between the Metalliferous Hills, the Montioni Park near Bolgheri and the Etruscan coast. Immersed in the vineyards and characterized by a particular architectural form respecting the identity of the place, the Cellar is a corner of Tuscany where you can combine the experience of food and wine, merging yourself in the local gastronomic identity.
The leitmotif of the campaign is the love for our peninsula, which can be toured far and wide using various means of transport. For every trip there is the most suitable suitcase and in our collections there are numerous alternatives: from common trolleys to cabin bags, from suitcase sets for longer trips to practical backpacks up to woman bags, ideal for both weekends out and for longer holidays.
The campaign will be online from May 20th.