The installation will be open to the public on April 18, starting from 5pm, at Valigeria Roncato Flagship Store in via Durini 4/6 in Milan.

On the occasion of Milan Design Week 2024,  we will revolutionize the travel concept with our new initiative: Roncato Travel Therapy.

On Thursday 18 April, starting from 5pm, our flagship store, located in via Durini 4/6 in Milan (MM San Babila), will be transformed into a special travel agency where visitors can “make themselves comfortable” and tell your story, enjoying a real travel therapy. Thanks to the support of artificial intelligence and the presence of an AI expert, travelers will be able to immerse themselves in an engaging and stimulating atmosphere, discover their ideal location in real time and new travel horizons that reflect their inner world.

Roncato Travel Therapy will be open to the public on Thursday 18 April from 5pm to 8pm. For the entire duration of Design Week, however, the shop will display an ad hoc display to immerse people in an emotional world, totally out of the ordinary.