Valigeria Roncato returns on air, on TV for the company’s 50th anniversary.
“50 years are more than a milestone, they are the main stage of an extraordinary journey that could only be celebrated with the return of Valigeria Roncato to TV” states Cristiano Roncato on the eve of the company’s important return to communication.
The protagonists and companions of this adventure are Different, Communication Company part of UNA – United Communication Companies, and Valigeria Roncato, an Italian company which, for 50 years, has stood out in the market for the production of designer trolleys, suitcases and travel accessories and quality.
This time the destination is the TV commercial, curated by Different with cdp Trees-home, to relaunch the brand with the strategic creative positioning “The world you carry inside”.
A brand message that wants to tell the emotional experience of each trip. The central element of the campaign is precisely the metaphor of the RV Roncato suitcase which opens like a book and is ready to collect the stories of every traveller, whatever the destination.
Stories that will be told on TV starting from Sunday, the 26th May, with a schedule that will see the commercial broadcast on the major national broadcasters.

“It is a great satisfaction for us to have supported Valigeria Roncato in its return to TV, a further step in a collaboration that sees us alongside the company in a compelling and exciting journey” comments Andrea Cimenti, CEO of Different.